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May 07, 2012

Lowe's Canada invests in kids with new online building series

 

Here's our latest media release...
Photo-Mag&Quintyn1

Lowe's Family Fun Projects pilot series features 20 kid-friendly building projects designed by Mag Ruffman (toolgirl.com) for kids 3 and up.  The first 5 projects are now live online at lowes.ca/kidsvideos

From chalkboard tables to hockey nets built with PVC pipe, Lowe's Family Fun Projects give families video instruction AND free downloadable plans.  

“The videos are shot with real kids, not actors, and the free plans are insanely detailed with tonnes of photos,” says Mag Ruffman (Ruffman Entertainment Inc.), series creator and producer, “because text without pictures makes learning frustrating, especially for kids.  We deliver an extremely graphical package to make it easy for anyone to make these projects.”

The kids' projects require simple hand tools along with a few beginner power tools.  Kids learn clamping, gluing, sanding, driving screws, painting and taping, while adults do most of the cutting.

“We’ve shot 12 episodes so far,” says Ruffman, “and every one of the kids has asked to come back again.  They love building, they love using their hands, they love being free to make some of their own design decisions, and they love taking home what they built!”

Ruffman and partner Daniel Hunter (executive producer) pitched the series to several television networks last year, but the liability issues around kids using tools became a barrier.  

So they turned to Lowe’s Canada.  “Lowe’s already conducts regular Saturday workshops for kids. They were quick to respond to our proposal and I’m really proud of this partnership.” says Ruffman, whose previous television series taught women and beginners to attempt home repairs and build their own furniture.

Ruffman is on a mission to help children develop their 3D aptitude and design cognition. “We’re at a turning point in history.  There have been 2 generations now of kids who receive little or no encouragement to use their hands.  They’re directed into professions and discouraged from entering trades or becoming artists or artisans.  There will be a shortfall of 1,000,000 skilled tradespeople by 2020 in Canada.  After 4 million years of evolution, today’s kids have the potential to be the best tool-users of all time.  But they’ve got to get it early or key brain development is lost, eye-hand coordination doesn’t develop, and you get students at MIT who have to be hauled out of class and put in practicum courses because they have no idea how to use a hammer or which way to turn a screwdriver.  Human brilliance isn’t only in the mind; it’s in the hands.”

Family Fun Projects will launch officially in mid-June when all 20 pilot videos are online.

 

 

Comments

Robert Johns

I don't have audio with my computer. How can I get the plans.
I often take young ones, with their parent or parents, to my shop and they thoroughly enjoy it. They always take home a small piece of exotic wood with a hole drilled by them.

Even an autistic boy of eight has become my friend.

Robert

tinagleisner

Love what you're doing and it fills a gap as so far I've only seen things like this for older girls & women

ToolGirl

Thanks Tina, it does seem like kids and parents are an underserved audience.

Robert, here's a link that will give you a separate link to the free plans for each of the projects. I love what you're doing with kids and their parents. Keep up the great work. They're such quick learners and love to focus their brilliant little minds on tools and techniques. http://myemail.constantcontact.com/5-awesome-projects-for-adults-and-kids-to-build-together.html?soid=1101199476962&aid=YcMhNOw92so

Mag

speedfit pipe

Copper is the most common type of plumbing pipe used in the home, although it is more expensive than plastic piping. Copper is especially resistant to corrosion, and can withstand high temperatures.

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