A great tow rope to stow in the trunk

The guys over at ToolMonger.com give this Smart Strap stowable tow rope a great review.  The spring-loaded strap releases symmetrically to prevent snapping and be-fouling.  I've used my old nylon tow rope a bunch of times over the years to haul friends' vehicles out of drifted-in, impassable driveways (usually my own, because it's more fun to tow than shovel).  My rope has a history of crocheting itself into a snarl of resentment between uses.  For reducing chaos, the Smart Strap is nominated for the ToolGirl Tidy Trunks award.